{"id":2970,"date":"2020-01-14T08:24:55","date_gmt":"2020-01-14T11:24:55","guid":{"rendered":"https:\/\/www.blogsoestado.com\/evandrojunior\/?p=2970"},"modified":"2020-01-14T08:24:55","modified_gmt":"2020-01-14T11:24:55","slug":"faculdade-de-negocios-lanca-curso-sobre-nova-dinamica-das-relacoes-de-consumo","status":"publish","type":"post","link":"https:\/\/blogs2.blogsoestado.com\/evandrojunior\/2020\/01\/14\/faculdade-de-negocios-lanca-curso-sobre-nova-dinamica-das-relacoes-de-consumo\/","title":{"rendered":"Faculdade de Neg\u00f3cios lan\u00e7a curso sobre nova din\u00e2mica das rela\u00e7\u00f5es de consumo"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.blogsoestado.com\/evandrojunior\/wp-content\/uploads\/sites\/3\/2020\/01\/Ricardo-Carreira-2020-1-768x1024.jpeg\" alt=\"\" class=\"wp-image-2971\" srcset=\"https:\/\/blogs2.blogsoestado.com\/evandrojunior\/wp-content\/uploads\/sites\/3\/2020\/01\/Ricardo-Carreira-2020-1-768x1024.jpeg 768w, https:\/\/blogs2.blogsoestado.com\/evandrojunior\/wp-content\/uploads\/sites\/3\/2020\/01\/Ricardo-Carreira-2020-1-225x300.jpeg 225w, https:\/\/blogs2.blogsoestado.com\/evandrojunior\/wp-content\/uploads\/sites\/3\/2020\/01\/Ricardo-Carreira-2020-1.jpeg 960w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption>O diretor da Faculdade de Neg\u00f3cios Faene:  &#8220;Se antes eram as empresas que davam as cartas do jogo, nesse novo cen\u00e1rio s\u00e3o os compradores que ditam as regras&#8221;.  <\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>S\u00e3o Lu\u00eds<\/strong> &#8211; A Faculdade de Neg\u00f3cios Faene, institui\u00e7\u00e3o localizada no Residencial Pinheiros, acaba de lan\u00e7ar o MBA em Gest\u00e3o Comercial e Mercados Inteligentes. O objetivo do curso, in\u00e9dito no estado, \u00e9 oferecer uma oportunidade para que administradores, empres\u00e1rios e empreendedores entendam e discutam as inova\u00e7\u00f5es respons\u00e1veis pela nova din\u00e2mica comercial de mercado, tema atualmente em voga.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHoje em dia, fala-se muito sobre o novo perfil de consumidor: o 4.0. Para entend\u00ea-lo, \u00e9 preciso assimilar a conjuntura da ind\u00fastria 4.0 e do marketing idem. Na ind\u00fastria, observa-se uma integra\u00e7\u00e3o cada vez mais intensa entre os universos real e virtual. No marketing, o novo consumidor quer fortes raz\u00f5es para se envolver com uma marca. Logo, o cliente 4.0 \u00e9 aquele mais bem informado e mais exigente\u201d, detalha o consultor de carreiras e professor Ricardo Carreira, diretor da Faene e docente da Universidade Federal do Maranh\u00e3o (UFMA).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O tema ganhou abordagens e passou a atrair as aten\u00e7\u00f5es. \u201cDa\u00ed a extrema necessidade da oferta desse curso in\u00e9dito no Maranh\u00e3o, estado que tem se expandido bastante do ponto de vista comercial. \u00c9 uma especializa\u00e7\u00e3o que prepara justamente para essa nova realidade. Trabalha, entre outras coisas, a Big Data, que monta perfis e estrat\u00e9gias para atingir determinados segmentos, bem como avalia ferramentas que ativam o consumo, identifica posicionamento de marcas, marketing digital, sensibilidade e nichos de consumo, perfil de consumidores, entre diversos outros fatores\u201d, frisa o consultor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conforme Ricardo Carreira, se antes eram as empresas que davam as cartas do jogo, nesse novo cen\u00e1rio s\u00e3o os compradores que ditam as regras. \u201cEm outras palavras, os novos consumidores s\u00e3o muito ativos em suas escolhas e fazem sua individualidade valer em todas as decis\u00f5es. Isto decorre do maior acesso \u00e0 informa\u00e7\u00e3o e \u00e9 por isso que as marcas t\u00eam se movimentado para lan\u00e7ar produtos e servi\u00e7os que atendem \u00e0s necessidades e os desejos e resolvam os problemas das pessoas. Da\u00ed a necessidade de se estudar e analisar esse novo cen\u00e1rio. Em primeiro lugar, \u00e9 preciso compreender quem s\u00e3o as pessoas que a empresa quer ter como clientes. Al\u00e9m de entender suas prefer\u00eancias, \u00e9 necess\u00e1rio identificar quais s\u00e3o os valores desses clientes. Isso \u00e9 apenas o come\u00e7o de tudo\u201d, explica Ricardo Carreira.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Canais&nbsp;<\/strong>&#8211; Para as empresas se comunicarem com seus consumidores da melhor forma poss\u00edvel, \u00e9 necess\u00e1rio estabelecer uma comunica\u00e7\u00e3o \u201comnichannel\u201d, ou seja, \u00e9 preciso que a marca diversifique seus canais de atendimento. Afinal de contas, os usu\u00e1rios est\u00e3o o tempo inteiro nas redes sociais, em chats, no e-mail, no Whatsapp e em diversos outros meios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPara fazer isso, \u00e9 essencial que a marca defina sua imagem organizacional, de forma que entregue o mesmo conte\u00fado em todos esses canais, mas adaptando a linguagem e a mensagem para cada um deles. Na verdade, o grande desafio das marcas \u00e9 realizar esse trabalho de forma cont\u00ednua, com foco em proporcionar uma experi\u00eancia para os consumidores que seja \u00fanica e especial\u201d, finaliza Carreira.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u00e3o Lu\u00eds &#8211; A Faculdade de Neg\u00f3cios Faene, institui\u00e7\u00e3o localizada no Residencial Pinheiros, acaba de lan\u00e7ar o MBA em Gest\u00e3o [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2970","post","type-post","status-publish","format-standard","hentry","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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