{"id":19084,"date":"2026-07-27T11:04:13","date_gmt":"2026-07-27T14:04:13","guid":{"rendered":"https:\/\/www.blogsoestado.com\/evandrojunior\/?p=19084"},"modified":"2026-07-27T11:04:14","modified_gmt":"2026-07-27T14:04:14","slug":"o-boticario-traz-28-opcoes-de-presentes-para-dia-dos-pais","status":"publish","type":"post","link":"https:\/\/blogs2.blogsoestado.com\/evandrojunior\/2026\/07\/27\/o-boticario-traz-28-opcoes-de-presentes-para-dia-dos-pais\/","title":{"rendered":"O Botic\u00e1rio traz 28 op\u00e7\u00f5es de presentes para Dia dos Pais"},"content":{"rendered":"\n
\"\"
Uma das grandes novidades do Botic\u00e1rio para o Dia dos Pais \u00e9 a implementa\u00e7\u00e3o do ‘Crie Seu Presente’<\/strong><\/figcaption><\/figure>\n\n\n\n

S\u00e3o Lu\u00eds<\/strong> – Atento ao crescimento do consumo de itens de autocuidado no p\u00fablico masculino\u00a0(39% do crescimento geral em 2024, segundo a\u00a0<\/em>Worldpanel da Kantar<\/em><\/a>)<\/em>, O Botic\u00e1rio,\u00a0reconhecida como a marca preferida para presentear*<\/em>, lan\u00e7a sele\u00e7\u00e3o especial de presentes para celebrar o Dia dos Pais,\u00a0com descontos de at\u00e9 30% e uma curadoria de 28 kits e combos para a \u00e9poca<\/strong>, reunindo \u00edcones da perfumaria masculina, itens de cuidados pessoais, acess\u00f3rios diferenciados e op\u00e7\u00f5es pensadas para diferentes estilos de pais.<\/p>\n\n\n\n

Entre as op\u00e7\u00f5es, O Botic\u00e1rio re\u00fane fragr\u00e2ncias consagradas e linhas queridas do p\u00fablico, como\u00a0Malbec, Zaad, Quasar, Portinari, The Blend, Egeo e Coffee Man, com kits e combos\u00a0a partir de R$ 54,90. A curadoria combina perfumaria masculina e itens de cuidados pessoais. Com destaque para a novidade no kit de Malbec, que vem acompanhado de uma carteira, lan\u00e7ada com exclusividade para este ano.<\/p>\n\n\n\n

A marca tamb\u00e9m lan\u00e7a o Crie Seu Presente<\/em>, iniciativa que amplia a liberdade de escolha do consumidor ao permitir a montagem de combina\u00e7\u00f5es personalizadas com produtos participantes, tornando o presente mais especial, certeiro e com a cara de quem vai receb\u00ea-lo.<\/p>\n\n\n\n

Para tornar a experi\u00eancia ainda mais \u00fanica, O Botic\u00e1rio tamb\u00e9m evolui a proposta visual das embalagens, que chegam em caixas r\u00edgidas, com acabamentos especiais, dois tipos de relevo (altos e micros) e tag criativa, refor\u00e7ando a sofistica\u00e7\u00e3o do presente desde o primeiro contato. A experi\u00eancia de compra ganha ainda mais for\u00e7a com alavancas pensadas para ajudar na decis\u00e3o de compra do consumidor, como\u00a0Clique & Retire, WhatsApp, Turbo Cashback e Mais Presente, que facilitam a escolha, oferecem benef\u00edcios extras e tornam o ato de presentear mais conveniente e completo.<\/p>\n\n\n\n

<\/a>Crie seu presente<\/strong><\/h3>\n\n\n\n

Uma das grandes novidades do Botic\u00e1rio para o\u00a0Dia dos Pais\u00a0\u00e9 a implementa\u00e7\u00e3o do\u00a0‘Crie Seu Presente’, que amplia a liberdade de escolha do consumidor e transforma a montagem do presente em uma experi\u00eancia personalizada. A iniciativa convida o consumidor a montar sua pr\u00f3pria combina\u00e7\u00e3o de produtos participantes, de acordo com o estilo de quem ser\u00e1 presenteado e com o momento de compra. A a\u00e7\u00e3o conta com desconto progressivo:\u00a0na compra de dois itens, o cliente tem 20% de desconto; a partir de tr\u00eas itens, o benef\u00edcio chega a 25%.<\/strong><\/p>\n\n\n\n

\u201cNeste ano, olhamos para tudo o que O Botic\u00e1rio poderia fazer para tornar a experi\u00eancia de presentear no Dia dos Pais ainda mais completa. Temos um portf\u00f3lio forte, com marcas perfeitas para presentear, e evolu\u00edmos tamb\u00e9m as embalagens, trazendo mais sofistica\u00e7\u00e3o, acabamento e cuidado nos detalhes\u201d, explica\u00a0Paulo Roseiro, diretor-executivo de Perfumaria, DEOs e Presentes do Grupo Botic\u00e1rio. \u201cAo mesmo tempo, desenvolvemos o Crie Seu Presente para dar mais liberdade e personalidade na hora da escolha. Sabemos que para cada pai existe uma personalidade, e nem todas s\u00e3o contempladas com o kit pronto. \u00c0s vezes, a melhor combina\u00e7\u00e3o \u00e9 aquela que a pr\u00f3pria pessoa monta, escolhendo os produtos que mais combinam com ele, com a rela\u00e7\u00e3o entre os dois e com o jeito de presentear de cada um\u201d.<\/p>\n\n\n\n

Os presentes de Dia dos Pais estar\u00e3o dispon\u00edveis nos principais canais de venda de O Botic\u00e1rio, incluindo lojas f\u00edsicas, e-commerce, site e app da marca, revendedores, Clique&Retire e WhatsApp Boti. Com kits especiais, possibilidade de personaliza\u00e7\u00e3o e experi\u00eancias complementares, a marca refor\u00e7a seu convite para celebrar a data com presentes que carregam afeto da escolha ao recebimento.<\/p>\n","protected":false},"excerpt":{"rendered":"

S\u00e3o Lu\u00eds – Atento ao crescimento do consumo de itens de autocuidado no p\u00fablico masculino\u00a0(39% do crescimento geral em 2024, […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19084","post","type-post","status-publish","format-standard","hentry","category-sem-categoria"],"yoast_head":"\nO Botic\u00e1rio traz 28 op\u00e7\u00f5es de presentes para Dia dos Pais - 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