{"id":19045,"date":"2026-07-23T08:06:53","date_gmt":"2026-07-23T11:06:53","guid":{"rendered":"https:\/\/www.blogsoestado.com\/evandrojunior\/?p=19045"},"modified":"2026-07-23T08:06:54","modified_gmt":"2026-07-23T11:06:54","slug":"bobs-leva-universo-kawaii-aos-restaurantes-com-colecao-exclusiva-de-hello-kitty-and-friends","status":"publish","type":"post","link":"https:\/\/blogs2.blogsoestado.com\/evandrojunior\/2026\/07\/23\/bobs-leva-universo-kawaii-aos-restaurantes-com-colecao-exclusiva-de-hello-kitty-and-friends\/","title":{"rendered":"Bob\u2019s leva universo kawaii aos restaurantes com cole\u00e7\u00e3o exclusiva de Hello Kitty and Friends"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"570\" height=\"570\" src=\"https:\/\/www.blogsoestado.com\/evandrojunior\/wp-content\/uploads\/sites\/3\/2026\/07\/image-1-1.png\" alt=\"\" class=\"wp-image-19046\" srcset=\"https:\/\/blogs2.blogsoestado.com\/evandrojunior\/wp-content\/uploads\/sites\/3\/2026\/07\/image-1-1.png 570w, https:\/\/blogs2.blogsoestado.com\/evandrojunior\/wp-content\/uploads\/sites\/3\/2026\/07\/image-1-1-300x300.png 300w, https:\/\/blogs2.blogsoestado.com\/evandrojunior\/wp-content\/uploads\/sites\/3\/2026\/07\/image-1-1-150x150.png 150w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>S\u00e3o Lu\u00eds<\/strong> &#8211; Inspirado pelo sucesso da est\u00e9tica kawaii, termo japon\u00eas que representa tudo aquilo que \u00e9 fofo, encantador e divertido, e pela for\u00e7a do mercado de licenciamento, o Bob\u2019s apresenta sua nova campanha Bob\u2019s Play em parceria com Hello Kitty and Friends. A a\u00e7\u00e3o levar\u00e1 aos restaurantes uma cole\u00e7\u00e3o exclusiva de pel\u00facias inspiradas nos personagens da Sanrio, unindo entretenimento, experi\u00eancia e muita fofura.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais de 50 anos ap\u00f3s sua cria\u00e7\u00e3o, em 1974, Hello Kitty segue como um \u00edcone da cultura pop e uma das propriedades licenciadas mais valiosas do mundo. A personagem, que ajudou a popularizar a est\u00e9tica kawaii japonesa, atravessa gera\u00e7\u00f5es ao combinar nostalgia e contemporaneidade, mantendo forte presen\u00e7a em segmentos como moda, beleza, entretenimento e alimenta\u00e7\u00e3o. Esse alcance multigeracional permite que a marca dialogue tanto com crian\u00e7as quanto com consumidores adultos, impulsionando o fen\u00f4meno da chamada &#8220;kidult culture&#8221;, movimento em que adultos buscam produtos associados \u00e0s mem\u00f3rias afetivas da inf\u00e2ncia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sob o conceito &#8220;Ative seu modo cutecute!&#8221;, a campanha aposta em atributos associados ao universo de Hello Kitty and Friends, como fofura, amizade, estilo de vida e momentos felizes, transformando a visita aos restaurantes em uma experi\u00eancia que vai al\u00e9m da refei\u00e7\u00e3o. O objetivo \u00e9 unir entretenimento, surpresa e itens exclusivos que despertem o desejo dos f\u00e3s e incentivem o compartilhamento da experi\u00eancia nas redes sociais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A iniciativa refor\u00e7a a estrat\u00e9gia do Bob\u2019s de investir em campanhas licenciadas para ampliar a conex\u00e3o emocional com os consumidores e fortalecer a categoria Bob\u2019s Play, voltada ao p\u00fablico infantojuvenil. Al\u00e9m da Hello Kitty, a campanha traz My Melody e Kuromi, duas personagens queridas do universo Sanrio, ampliando as op\u00e7\u00f5es para os f\u00e3s da marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os clientes poder\u00e3o escolher entre tr\u00eas personagens em vers\u00e3o pel\u00facia grande: Hello Kitty, My Melody e Kuromi. Todas contam com acabamento detalhado, bordados especiais e mosquet\u00e3o para serem levadas para onde quiser. O Combo Bob\u2019s Play Burger \u00e9 composto por cheeseburger, batata palito P, Del Valle Kapo e uma pel\u00facia \u00e0 escolha. J\u00e1 o Combo Bob\u2019s Play Franlitos re\u00fane quatro unidades de Franlitos, batata palito P Bem Brasil, Del Valle Kapo e uma pel\u00facia \u00e0 escolha.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Hello Kitty and Friends s\u00e3o personagens que atravessam gera\u00e7\u00f5es e despertam uma conex\u00e3o afetiva muito forte com diferentes p\u00fablicos. Com essa campanha, queremos transformar a visita ao Bob\u2019s em uma experi\u00eancia divertida e memor\u00e1vel para toda a fam\u00edlia. As pel\u00facias trazem um universo de encantamento e permitem que os consumidores levem um pedacinho dessa experi\u00eancia para casa&#8221;,&nbsp;<strong>afirma Renata Brigatti Lange, diretora de Marketing do Bob\u2019s.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dispon\u00edvel por tempo limitado, a campanha estar\u00e1 nos restaurantes participantes de todo o pa\u00eds at\u00e9 30 de setembro ou enquanto durarem os estoques.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u00e3o Lu\u00eds &#8211; Inspirado pelo sucesso da est\u00e9tica kawaii, termo japon\u00eas que representa tudo aquilo que \u00e9 fofo, encantador e [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19045","post","type-post","status-publish","format-standard","hentry","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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