{"id":18787,"date":"2026-06-18T17:43:11","date_gmt":"2026-06-18T20:43:11","guid":{"rendered":"https:\/\/www.blogsoestado.com\/evandrojunior\/?p=18787"},"modified":"2026-06-18T17:43:12","modified_gmt":"2026-06-18T20:43:12","slug":"shopping-da-ilha-e-finalista-do-premio-abrasce-2026","status":"publish","type":"post","link":"https:\/\/blogs2.blogsoestado.com\/evandrojunior\/2026\/06\/18\/shopping-da-ilha-e-finalista-do-premio-abrasce-2026\/","title":{"rendered":"Shopping da Ilha \u00e9 finalista do Pr\u00eamio Abrasce 2026"},"content":{"rendered":"\n
\"\"
Shopping da Ilha \u00e9 finalista em duas categorias com projetos sobre o Dia das M\u00e3es e Natal<\/strong><\/figcaption><\/figure>\n\n\n\n

S\u00e3o Lu\u00eds <\/strong>– O Shopping da Ilha \u00e9 finalista em duas categorias do Pr\u00eamio Abrasce 2026, a principal e mais prestigiada premia\u00e7\u00e3o do setor de shopping centers no Brasil. Nesta edi\u00e7\u00e3o do pr\u00eamio da Associa\u00e7\u00e3o Brasileira de Shopping Centers (Abrasce), o shopping se destaca com dois cases marcados pela criatividade, emo\u00e7\u00e3o pertencimento e valoriza\u00e7\u00e3o da cultura maranhense: \u201cO Jeito Maranhense de Celebrar as M\u00e3es, com o Shopping da Ilha em 2025\u201d, na categoria Eventos e Promo\u00e7\u00f5es, e \u201cPapai Noel se Encanta com o Patrim\u00f4nio Mundial da Unesco\u201d, na categoria A\u00e7\u00f5es de Natal.<\/p>\n\n\n\n

\u201cSomos finalistas no Pr\u00eamio Abrasce 2026. S\u00e3o cases representando projetos que integram a experi\u00eancia de vivenciar os shoppings com excel\u00eancia operacional e inova\u00e7\u00e3o tecnol\u00f3gica. Estamos muito orgulhosos desse momento. Esse \u00e9 o resultado de quem trabalha todos os dias para que as pessoas vivam experi\u00eancias que ficam\u201d, destaca a dire\u00e7\u00e3o do shopping.<\/p>\n\n\n\n

O Pr\u00eamio Abrasce celebra projetos que criam conex\u00f5es reais, experi\u00eancias marcantes e impacto para o p\u00fablico. Com a dupla indica\u00e7\u00e3o, o Shopping da Ilha mant\u00e9m seu protagonismo como um empreendimento que oferece aos seus clientes, lojistas e colaboradores um espa\u00e7o acolhedor e inovador, que proporciona experi\u00eancias memor\u00e1veis, conex\u00f5es genu\u00ednas e momentos que ficam guardados na mem\u00f3ria do p\u00fablico.<\/p>\n\n\n\n

Na categoria Eventos e Promo\u00e7\u00f5es, o Pr\u00eamio Abrasce reconhece as melhores pr\u00e1ticas desenvolvidas pelos shoppings associados em todo o Brasil, valorizando a\u00e7\u00f5es, iniciativas e projetos que se destacam pela criatividade, relev\u00e2ncia e capacidade de gerar encantamento.<\/p>\n\n\n\n

O case do Shopping da Ilha <\/strong><\/p>\n\n\n\n

\u201cO Jeito Maranhense de Celebrar as M\u00e3es\u201d, que \u00e9 finalista nessa categoria, foi o projeto especial de Dia das M\u00e3es. A ideia foi homenagear, de forma sens\u00edvel e aut\u00eantica, o afeto, a identidade e a for\u00e7a da maternidade maranhense, valorizando hist\u00f3rias reais de m\u00e3es locais e traduzindo, com emo\u00e7\u00e3o, as particularidades de criar filhos no Maranh\u00e3o.<\/p>\n\n\n\n

Por meio de v\u00eddeos, conte\u00fados especiais e narrativas inspiradoras, a campanha destacou a ess\u00eancia, a beleza e a singularidade das m\u00e3es maranhenses, aproximando o p\u00fablico de hist\u00f3rias cheias de mem\u00f3ria, pertencimento e amor.<\/p>\n\n\n\n

Na categoria A\u00e7\u00f5es de Natal, o Pr\u00eamio Abrasce reconhece as iniciativas desenvolvidas para a principal e mais simb\u00f3lica data do varejo brasileiro: o Natal. A categoria valoriza projetos f\u00edsicos e\/ou virtuais criados exclusivamente para o per\u00edodo natalino, destacando a\u00e7\u00f5es que promovem encantamento, fortalecem v\u00ednculos emocionais e proporcionam experi\u00eancias inesquec\u00edveis para clientes e lojistas.<\/p>\n\n\n\n

O Shopping da Ilha \u00e9 finalista nessa categoria com o case \u201cPapai Noel se Encanta com o Patrim\u00f4nio Mundial da Unesco\u201d. A campanha de Natal de 2025 se destacou por valorizar a cultura local, substituindo o tradicional cen\u00e1rio natalino polar por uma decora\u00e7\u00e3o inspirada na riqueza hist\u00f3rica e arquitet\u00f4nica de S\u00e3o Lu\u00eds, cujo Centro Hist\u00f3rico \u00e9 reconhecido como Patrim\u00f4nio Mundial pela Unesco.<\/p>\n\n\n\n

Com um cen\u00e1rio marcado pelos azulejos portugueses, o shopping apresentou uma webs\u00e9rie natalina, al\u00e9m do “Show do Noel”. O projeto contou, ainda, com a\u00e7\u00f5es nas redes sociais e a promo\u00e7\u00e3o \u201cContos do Noel\u201d, que sorteou um carro 0 km.<\/p>\n\n\n\n

\u201cParab\u00e9ns ao time do Grupo S\u00e1 Cavalcante pelo merecido reconhecimento! Estar entre os finalistas do Pr\u00eamio Abrasce, especialmente no ano em que celebramos nossos 50 anos, \u00e9 um reflexo do compromisso de voc\u00eas com a evolu\u00e7\u00e3o e a excel\u00eancia do setor de shoppings no Brasil. Nos vemos na grande noite\u201d, destacou a Abrasce, ao parabenizar o Shopping da Ilha pelas indica\u00e7\u00f5es.<\/p>\n","protected":false},"excerpt":{"rendered":"

S\u00e3o Lu\u00eds – O Shopping da Ilha \u00e9 finalista em duas categorias do Pr\u00eamio Abrasce 2026, a principal e mais […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-18787","post","type-post","status-publish","format-standard","hentry","category-sem-categoria"],"yoast_head":"\nShopping da Ilha \u00e9 finalista do Pr\u00eamio Abrasce 2026 - 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