{"id":18758,"date":"2026-06-16T15:27:43","date_gmt":"2026-06-16T18:27:43","guid":{"rendered":"https:\/\/www.blogsoestado.com\/evandrojunior\/?p=18758"},"modified":"2026-06-16T15:27:44","modified_gmt":"2026-06-16T18:27:44","slug":"bobs-transforma-seus-classicos-em-versoes-com-picanha-e-costela","status":"publish","type":"post","link":"https:\/\/blogs2.blogsoestado.com\/evandrojunior\/2026\/06\/16\/bobs-transforma-seus-classicos-em-versoes-com-picanha-e-costela\/","title":{"rendered":"Bob\u2019s transforma seus cl\u00e1ssicos em vers\u00f5es com picanha e costela"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"400\" src=\"https:\/\/www.blogsoestado.com\/evandrojunior\/wp-content\/uploads\/sites\/3\/2026\/06\/WhatsApp-Image-2026-06-16-at-15.35.57.jpeg\" alt=\"\" class=\"wp-image-18759\" srcset=\"https:\/\/blogs2.blogsoestado.com\/evandrojunior\/wp-content\/uploads\/sites\/3\/2026\/06\/WhatsApp-Image-2026-06-16-at-15.35.57.jpeg 500w, https:\/\/blogs2.blogsoestado.com\/evandrojunior\/wp-content\/uploads\/sites\/3\/2026\/06\/WhatsApp-Image-2026-06-16-at-15.35.57-300x240.jpeg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><figcaption class=\"wp-element-caption\"><strong>Proposta da marca \u00e9 unir a familiaridade dos sandu\u00edches mais vendidos do Bob\u2019s \u00e0 indulg\u00eancia, sucul\u00eancia e intensidade de cortes nobres de verdade<\/strong><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>S\u00e3o Lu\u00eds<\/strong> &#8211; O Bob\u2019s apresenta uma nova vers\u00e3o de alguns dos sandu\u00edches mais ic\u00f4nicos da marca. Desde 10 de junho, os consumidores j\u00e1 podem encontrar nas lojas os novos Big Bob, Double Cheese e Cheddar Australiano com picanha e costela de verdade, em uma campanha que aposta na for\u00e7a dos cl\u00e1ssicos j\u00e1 conhecidos pelo p\u00fablico para proporcionar uma experi\u00eancia ainda mais intensa de sabor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os lan\u00e7amentos contam com dois hamb\u00fargueres de 100g cada, preparados com um blend especial com picanha e costela, totalizando 200g de prote\u00edna bovina. A proposta da marca \u00e9 unir a familiaridade dos sandu\u00edches mais vendidos do Bob\u2019s \u00e0 indulg\u00eancia, sucul\u00eancia e intensidade de cortes nobres de verdade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cO consumidor j\u00e1 possui uma conex\u00e3o emocional com os cl\u00e1ssicos do Bob\u2019s. A ideia foi potencializar essa rela\u00e7\u00e3o trazendo um blend com picanha e costela de verdade, oferecendo uma experi\u00eancia ainda mais marcante, sem perder a identidade dos sandu\u00edches que j\u00e1 fazem parte da hist\u00f3ria da marca\u201d, destaca Felipe Diniz, gerente de Marketing do Bob\u2019s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Os tr\u00eas cl\u00e1ssicos na vers\u00e3o Picanha &amp; Costela<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Big Bob com Picanha &amp; Costela: Dois hamb\u00fargueres de 100g com blend de picanha e costela, queijo processado sabor prato derretido, alface, cebola fresca e o inconfund\u00edvel molho Big Bob Original, servidos no cl\u00e1ssico p\u00e3o com gergelim.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Double Cheese com Picanha &amp; Costela: Releitura robusta do cl\u00e1ssico cheeseburger da rede, com dois hamb\u00fargueres de 100g e quatro fatias de queijo processado derretido no p\u00e3o macio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cheddar Australiano com Picanha &amp; Costela: O blend de picanha e costela encontra o molho cremoso sabor cheddar, a cebola caramelizada no shoyu e o p\u00e3o australiano levemente adocicado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A comunica\u00e7\u00e3o da campanha aposta na valoriza\u00e7\u00e3o da sucul\u00eancia, da qualidade dos ingredientes e do appetite appeal dos sandu\u00edches, refor\u00e7ando a proposta de transformar receitas j\u00e1 consagradas da marca em vers\u00f5es ainda mais marcantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sobre o Bob\u2019s\u202f\u202f \u202f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Bob\u2019s, primeira rede de fast food e de franquias de alimenta\u00e7\u00e3o do Brasil, fundada em 1952 no burburinho de Copacabana, rapidamente lan\u00e7ou moda e virou mania entre os cariocas. Sua expans\u00e3o pelo Brasil come\u00e7ou em 1984 por meio de um bem-sucedido sistema de franquias, que segue at\u00e9 hoje oferecendo suporte para todos os interessados em abrir uma unidade da rede. Atualmente, s\u00e3o mais de 1.000 pontos de venda em todas as regi\u00f5es do Brasil.\u202f<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u00e3o Lu\u00eds &#8211; O Bob\u2019s apresenta uma nova vers\u00e3o de alguns dos sandu\u00edches mais ic\u00f4nicos da marca. Desde 10 de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-18758","post","type-post","status-publish","format-standard","hentry","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bob\u2019s transforma seus cl\u00e1ssicos em vers\u00f5es com picanha e costela - Evandro Junior<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs2.blogsoestado.com\/evandrojunior\/2026\/06\/16\/bobs-transforma-seus-classicos-em-versoes-com-picanha-e-costela\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bob\u2019s transforma seus cl\u00e1ssicos em vers\u00f5es com picanha e costela - Evandro Junior\" \/>\n<meta property=\"og:description\" content=\"S\u00e3o Lu\u00eds &#8211; O Bob\u2019s apresenta uma nova vers\u00e3o de alguns dos sandu\u00edches mais ic\u00f4nicos da marca. 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