{"id":18627,"date":"2026-06-08T11:01:06","date_gmt":"2026-06-08T14:01:06","guid":{"rendered":"https:\/\/www.blogsoestado.com\/evandrojunior\/?p=18627"},"modified":"2026-06-08T11:01:07","modified_gmt":"2026-06-08T14:01:07","slug":"o-boticario-atende-ao-principal-desejo-dos-consumidores-e-resgata-a-baunilha-em-versao-inedita","status":"publish","type":"post","link":"https:\/\/blogs2.blogsoestado.com\/evandrojunior\/2026\/06\/08\/o-boticario-atende-ao-principal-desejo-dos-consumidores-e-resgata-a-baunilha-em-versao-inedita\/","title":{"rendered":"O Botic\u00e1rio atende ao principal desejo dos consumidores e resgata a baunilha em vers\u00e3o in\u00e9dita"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"472\" height=\"526\" src=\"https:\/\/www.blogsoestado.com\/evandrojunior\/wp-content\/uploads\/sites\/3\/2026\/06\/image.png\" alt=\"\" class=\"wp-image-18628\" srcset=\"https:\/\/blogs2.blogsoestado.com\/evandrojunior\/wp-content\/uploads\/sites\/3\/2026\/06\/image.png 472w, https:\/\/blogs2.blogsoestado.com\/evandrojunior\/wp-content\/uploads\/sites\/3\/2026\/06\/image-269x300.png 269w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><figcaption class=\"wp-element-caption\"><strong>Acompanhando a tend\u00eancia do ingrediente mais mencionado em pesquisa interna, a marca aposta na combina\u00e7\u00e3o da fragr\u00e2ncia ultra sofisticada e hidrata\u00e7\u00e3o imediata da pele<br><\/strong><br><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00a0<\/strong>Em meio a ascens\u00e3o da perfumaria emocional e a busca por fragr\u00e2ncias que ressignifique o ritual de autocuidado di\u00e1rio, a baunilha volta ao centro da conversa como ingrediente estrela dos apaixonados por uma boa perfuma\u00e7\u00e3o. De olho neste movimento e atenta aos recorrentes pedidos dos consumidores, o\u00a0Botic\u00e1rio\u00a0lan\u00e7a\u00a0Nativa SPA Baunilha Exclusive\u00a0em edi\u00e7\u00e3o limitada e com uma combina\u00e7\u00e3o \u00fanica e exclusiva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O retorno da linha, composta pelo\u00a0Creme Desodorante Perfumado\u00a0e o\u00a0\u00d3leo Glorioso,\u00a0acontece ap\u00f3s a marca realizar um estudo de social listening e identificar a baunilha como o ingrediente mais mencionado e procurado pelo p\u00fablico de Nativa SPA.\u00a0 As conversas digitais relacionadas a perfuma\u00e7\u00e3o e cuidados corporais refor\u00e7am essa tend\u00eancia olfativa principalmente quando conecta o seu protagonismo \u00e0 capacidade de despertar sensa\u00e7\u00f5es de bem-estar e mem\u00f3ria afetiva, movimento que sinaliza o avan\u00e7o da\u00a0<em>perfuma\u00e7\u00e3o emocional,\u00a0<\/em>termo relacionado \u00e0 mem\u00f3ria afetiva, como parte importante da rotina, para al\u00e9m da est\u00e9tica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com uma leitura sofisticada do gourmand,\u00a0Nativa SPA Baunilha Exclusive\u00a0faz uma combina\u00e7\u00e3o \u00fanica de Absoluto (\u00f3leo concentrado extra\u00eddo das favas da flor de baunilha) e Extrato da Baunilha de Madagascar em uma fragr\u00e2ncia envolvente e cremosa, equilibrando intensidade e conforto em uma assinatura olfativa marcante. A linha tamb\u00e9m aposta na hidrata\u00e7\u00e3o intensa e imediata da pele gra\u00e7as ao poderoso e exclusivo\u00a0bio\u00e9ster de quinoa, que\u00a0estimula em at\u00e9 77%* a produ\u00e7\u00e3o natural de col\u00e1geno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cO protagonismo da baunilha neste lan\u00e7amento reflete a ascens\u00e3o global das fragr\u00e2ncias gourmand sofisticadas no mercado de bodycare. O consumidor contempor\u00e2neo ressignificou a rotina de cuidados di\u00e1rios: ele n\u00e3o busca apenas hidrata\u00e7\u00e3o, mas sim uma extens\u00e3o da sua perfumaria.\u00a0<strong>Nativa SPA Baunilha Exclusive<\/strong>\u00a0representa nosso olhar atento a esse movimento, trazendo como diferencial uma nova combina\u00e7\u00e3o no processo de extra\u00e7\u00e3o do ingrediente, elevando a baunilha a m\u00e1xima pot\u00eancia para criar uma assinatura olfativa in\u00e9dita, marcante e moderna aliada \u00e0 alta performance em hidrata\u00e7\u00e3o, elevando o padr\u00e3o da experi\u00eancia sensorial da categoria\u201d, explica\u00a0Bruna Nunes, diretora de marketing de corpo e banho do Grupo Botic\u00e1rio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para aproveitar o relan\u00e7amento em edi\u00e7\u00e3o limitada e garantir a fragr\u00e2ncia favorita do momento, o Botic\u00e1rio preparou uma promo\u00e7\u00e3o especial que acontece at\u00e9 o dia 14 de junho. Cada item de\u00a0Nativa SPA Baunilha Exclusive\u00a0estar\u00e1 com 20% de desconto, por\u00e9m, na compra do\u00a0<strong>Creme Desodorante Perfumado\u00a0<\/strong>e o\u00a0<strong>\u00d3leo Glorioso<\/strong>, o combo sai tamb\u00e9m com 20% de desconto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A promo\u00e7\u00e3o se estende ainda aos outros itens de\u00a0Nativa SPA\u00a0que apresentam o menor pre\u00e7o do ano. Os \u00f3leos gloriosos de\u00a0Ameixa Negra, Am\u00eandoas e Quinoa, Orqu\u00eddea Noire, Uva Merlot e Orqu\u00eddea Lumi\u00e8re\u00a0est\u00e3o com at\u00e9 30% de desconto e potencializam a rotina de cuidados com as op\u00e7\u00f5es que entregam nutri\u00e7\u00e3o profunda, hidrata\u00e7\u00e3o imediata, redu\u00e7\u00e3o do aspecto ressecado da pele e perfuma\u00e7\u00e3o intensa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Descubra o seu poder interior com\u00a0Nativa SPA Baunilha Exclusive\u00a0e deixe a sua marca em cada momento com este ritual di\u00e1rio ainda mais sofisticado. A linha completa est\u00e1 dispon\u00edvel em todas as lojas f\u00edsicas do pa\u00eds, no e-commerce da marca, al\u00e9m do app do Botic\u00e1rio, para as vers\u00f5es Android e iOS e via revendedores pelo Encontre Botic\u00e1rio. Tamb\u00e9m \u00e9 poss\u00edvel fazer pedidos pelo WhatsApp por meio do n\u00famero 0800 744 0010 \u2013 contato oficial e seguro \u2013 diretamente na plataforma do dispositivo. Basta o cliente contatar a marca por esse n\u00famero para verificar a disponibilidade na regi\u00e3o dele. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Em meio a ascens\u00e3o da perfumaria emocional e a busca por fragr\u00e2ncias que ressignifique o ritual de autocuidado di\u00e1rio, a [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-18627","post","type-post","status-publish","format-standard","hentry","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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