{"id":16883,"date":"2025-10-01T17:01:01","date_gmt":"2025-10-01T20:01:01","guid":{"rendered":"https:\/\/www.blogsoestado.com\/evandrojunior\/?p=16883"},"modified":"2025-10-01T17:01:03","modified_gmt":"2025-10-01T20:01:03","slug":"boticario-relanca-portinari-memorias-e-felicita","status":"publish","type":"post","link":"https:\/\/blogs2.blogsoestado.com\/evandrojunior\/2025\/10\/01\/boticario-relanca-portinari-memorias-e-felicita\/","title":{"rendered":"\u00a0Botic\u00e1rio relan\u00e7a Portinari Mem\u00f3rias e Felicit\u00e1"},"content":{"rendered":"\n
\"\"
De volta aos cl\u00e1ssicos, relan\u00e7amentos preservam a fragr\u00e2ncias originais e s\u00e3o reflexo de intenso processo de social listening com os lovers da linha<\/strong><\/figcaption><\/figure>\n\n\n\n

S\u00c3O LU\u00cdS<\/strong> – Ap\u00f3s ouvir mais de 100 mil consumidores nas redes e em pesquisas com revendedoras,\u00a0o Botic\u00e1rio, a marca de perfumaria mais amada do Brasil, traz de volta dois \u00edcones da perfumaria brasileira:\u00a0Portinari Mem\u00f3rias\u00a0e\u00a0Felicit\u00e1\u00a0– ambos da Boticollection. O movimento integra um projeto que resgata grandes sucessos guardados na mem\u00f3ria afetiva dos f\u00e3s, mantendo seus olfativos originais, mas agora com nova embalagem.<\/p>\n\n\n\n

Mais do que relan\u00e7ar perfumes desejados, o movimento tem como objetivo convidar o p\u00fablico a reviver cap\u00edtulos marcantes da vida por meio de aromas que permanecem atemporais \u2014 na uni\u00e3o entre passado e presente que prova que o cl\u00e1ssico n\u00e3o desaparece, mas sim evolui. Mensagem que fica ainda mais marcante no encontro da arte com a perfumaria, retratado no retorno da fragr\u00e2ncia Portinari Mem\u00f3rias.<\/p>\n\n\n\n

“As imagens que acompanham Portinari Mem\u00f3rias tocam a emo\u00e7\u00e3o de todos, independente da idade, ou da \u00e9poca. Portinari est\u00e1 nos cora\u00e7\u00f5es e nas mentes de todos. A universalidade do legado \u2018portinariano\u2019 brillhou, brilha, e brilhar\u00e1 futuro afora”, comenta Jo\u00e3o Candido Portinari, filho do renomado artista pl\u00e1stico, em refer\u00eancia a obra \u201cPipas\u201d, inspira\u00e7\u00e3o para a fragr\u00e2ncia e embalagem desde a vers\u00e3o original.<\/p>\n\n\n\n

Os relan\u00e7amentos s\u00e3o frutos de um intenso social listening que reacendeu batalhas de fragr\u00e2ncias e milhares de votos para os \u201cqueridinhos\u201d da comunidade. Em paralelo, pesquisas com revendedoras apontaram Portinari e Felicit\u00e1 no topo de prefer\u00eancia, sinalizando oportunidade \u00fanica de atender a pedidos hist\u00f3ricos com olfativos que contemplam p\u00fablicos feminino e masculino em um mesmo movimento.<\/p>\n\n\n\n

\u201cTrazer de volta fragr\u00e2ncias amadas n\u00e3o \u00e9 apenas uma decis\u00e3o de portf\u00f3lio; \u00e9 um gesto de respeito \u00e0s mem\u00f3rias das pessoas que traduz essa escuta ativa e fiel \u2014 a mesma ess\u00eancia que marcou a vida de tanta gente, em uma roupagem nova, pronta para criar novas lembran\u00e7as\u201d, afirma Paulo Roseiro, diretor-executivo de Perfumaria, DEOs e Presentes do Grupo Botic\u00e1rio.<\/p>\n\n\n\n

Em\u00a0Felicit\u00e1\u00a0(100 ml), o caminho olfativo oriental gourmand combina o brilho de notas c\u00edtricas no topo com um buqu\u00ea floral envolvente de l\u00edrio-do-vale, ylang ylang e rosa, sobre um fundo envolvente de patchouli, baunilha, caramelo e \u00e2mbar. A nova apresenta\u00e7\u00e3o valoriza o gesto de presentear, com fita presente\u00e1vel, a \u00e2nfora em destaque e o selo \u201cedi\u00e7\u00e3o especial\u201d, al\u00e9m da mensagem que convida a \u201creviver seus melhores momentos com Felicit\u00e1\u201d.<\/p>\n\n\n\n

J\u00e1\u00a0Portinari Mem\u00f3rias\u00a0(100 ml) retorna como um foug\u00e8re amadeirado que une o frescor do lim\u00e3o e bergamota \u00e0 eleg\u00e2ncia de arom\u00e1ticos do alecrim e lavanda, com um toque das especiarias quentes de noz-moscada, cravo e canela. No fundo, as madeiras de cedro, vetivier e s\u00e2ndalo conferem sofistica\u00e7\u00e3o e aconchego.<\/p>\n\n\n\n

A arte do cartucho reverencia a mem\u00f3ria do original e refor\u00e7a a conex\u00e3o direta com os amantes da fragr\u00e2ncia, tamb\u00e9m com selo “edi\u00e7\u00e3o especial” e a \u00e2nfora como protagonista.<\/p>\n","protected":false},"excerpt":{"rendered":"

S\u00c3O LU\u00cdS – Ap\u00f3s ouvir mais de 100 mil consumidores nas redes e em pesquisas com revendedoras,\u00a0o Botic\u00e1rio, a marca […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16883","post","type-post","status-publish","format-standard","hentry","category-sem-categoria"],"yoast_head":"\n\u00a0Botic\u00e1rio relan\u00e7a Portinari Mem\u00f3rias e Felicit\u00e1 - 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